Video is the top content format for marketers


Publishers seeking to keep pace with advertising trends need to keep one thing in mind: video. 

A study by Getty Images has found that 88% of marketers see video as the most valuable format for social media advertisements. In addition, 86% feel still photos are important.

In addition, 52% of marketers are investing more in video content, while 71% expect budget increases in content spending in general in the upcoming quarters.

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